Designing human-centred digital products, services, and strategies that drive real-world impact.

I’m Pedro Silva, a UX researcher and service designer focused on understanding people—their behaviours, needs, and motivations—to design better products and services.

I work at the intersection of UX research, service design, and strategy, helping organisations translate human insights into actionable solutions. With experience across Europe and Latin America, I’ve supported teams in shaping digital products, improving customer experiences, and aligning user needs with business outcomes.